All Chapters
12 chapters covering everything from offer letter basics to tax strategy, dilution, negotiation, and exit scenarios. Chapter 1 is free.
Equity 101 — What You Actually Got
FreeOptions vs. RSUs vs. restricted stock. ISOs and NSOs. The vocabulary you need before anything else makes sense.
Reading Your Offer Letter Like a Pro
The numbers that actually matter, vesting schedules, the exercise window gotcha, and what your percentage really means.
What Is This Actually Worth?
409A valuations, the common stock discount, running bear/base/bull scenarios, and comparing offers apples-to-apples.
Dilution — The Silent Value Thief
How funding rounds shrink your slice, the option pool shuffle, and red flags to watch for.
Taxes — The Part Nobody Wants to Read
AMT traps, the 83(b) election, QSBS (the holy grail), capital gains timing, and what to actually do.
Negotiating Your Equity
What's negotiable, how to make the ask, using market data, and the exact scripts to use.
Refresh Grants
Why your equity doesn't stop after year 4. Performance, promotion, and market correction refreshes.
Red Flags in Equity Offers
The structural, communication, and situational red flags to check before you sign anything.
What Happens When You Leave
The 90-day clock, good leaver vs. bad leaver, layoffs vs. resignation, and acquisition scenarios.
Secondary Markets & Tender Offers
How to sell private shares before an IPO. Platforms, tax implications, and who's eligible.
Startup Equity vs. Public Company RSUs
The decision framework for comparing a startup offer against Big Tech RSUs. Risk adjustment and scenario modeling.
The Equity Decoder Framework & Checklist
Five questions, a pre-sign checklist, and the mental model to carry with you for every offer.
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38 pages + an equity calculator. Everything to decode any offer.
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