All Chapters

12 chapters covering everything from offer letter basics to tax strategy, dilution, negotiation, and exit scenarios. Chapter 1 is free.

1

Equity 101 — What You Actually Got

Free

Options vs. RSUs vs. restricted stock. ISOs and NSOs. The vocabulary you need before anything else makes sense.

2

Reading Your Offer Letter Like a Pro

The numbers that actually matter, vesting schedules, the exercise window gotcha, and what your percentage really means.

3

What Is This Actually Worth?

409A valuations, the common stock discount, running bear/base/bull scenarios, and comparing offers apples-to-apples.

4

Dilution — The Silent Value Thief

How funding rounds shrink your slice, the option pool shuffle, and red flags to watch for.

5

Taxes — The Part Nobody Wants to Read

AMT traps, the 83(b) election, QSBS (the holy grail), capital gains timing, and what to actually do.

6

Negotiating Your Equity

What's negotiable, how to make the ask, using market data, and the exact scripts to use.

7

Refresh Grants

Why your equity doesn't stop after year 4. Performance, promotion, and market correction refreshes.

8

Red Flags in Equity Offers

The structural, communication, and situational red flags to check before you sign anything.

9

What Happens When You Leave

The 90-day clock, good leaver vs. bad leaver, layoffs vs. resignation, and acquisition scenarios.

10

Secondary Markets & Tender Offers

How to sell private shares before an IPO. Platforms, tax implications, and who's eligible.

11

Startup Equity vs. Public Company RSUs

The decision framework for comparing a startup offer against Big Tech RSUs. Risk adjustment and scenario modeling.

12

The Equity Decoder Framework & Checklist

Five questions, a pre-sign checklist, and the mental model to carry with you for every offer.

Get the full guide

38 pages + an equity calculator. Everything to decode any offer.

Get Equity Decoder — $29